Steven M. Selna

Steven M. Selna

(o) 510.336.8974
(d) 510.903.9736
(c) 510.387.8508

For more than 25 years, Steve has served as lead counsel on high-profile matters ranging from class actions and complex commercial litigation to product liability mass tort claims. He also served for more than six years as a Managing Partner in an AmLaw 100 firm, and co-chaired that firm’s national Diversity Committee. Steve has also made a significant commitment to the pro bono representation of political asylum applicants in removal proceedings in U.S. Immigration Court.

Representative experience

  • Lead counsel for major life sciences company in Judicial Council of California coordinated proceeding (JCCP) involving more than 18,000 claimants in Los Angeles Superior Court
  • In a published opinion, defeated class certification in consumer products class action in the Central District of California. Webb v. Carter’s Inc, et al. No. 2:08-cv-07367 (C.D. Cal. 2011)
  • Represented developer of neuropathic pain medication in international arbitration of breach of contract and fraud action against manufacturer/distributor over worldwide marketing and distribution of the product.
  • In a published opinion, obtained summary judgment in the Central District of California on behalf of life sciences manufacturer in product liability failure to warn case. Thompson v Janssen Pharmaceuticals Inc. No. 2:16-cv-02628 (C.D. Cal. 2018)
  • Significant experience in business tort litigation across various industries involving claims of breach of contract, violation of Business and Professions Code sections 17200 and 17500, breach of warranty, fraud, theft of trade secrets, interference with contract and trade libel.
  • Represented companies in national defense of multiple state attorneys general actions, alleging violation of state unfair trade practices statutes.
  • Represented multiple cannabis companies in breach of contract actions and employment disputes
  • Represented multiple companies in toxic tort and Prop 65 litigation alleging harmful exposures to various chemicals.
  • Assisted companies with trademark and copyright registration, regulatory compliance, product recalls, Consumer Product Safety Commission matters, licensing disputes and related issues.

Robert W. Selna

Robert W. Selna

(o) 510.336.8974
(d) 510.904.9687
(c) 415.601.5385

Rob has built upon his real estate work and vast experience with local and state government to represent clients in the real estate and cannabis industries, two of California’s most dynamic enterprises.

Rob advises developers on zoning, environmental and subdivision laws and the many other legal details that complicate nearly all projects. His transactional work includes leases and purchase and sale agreements. Rob specifically advises cannabis clients on licensing, regulatory matters and legislation, entity formation, contracts, real estate transactions, litigation and taxes.

National and local media frequently quote Rob in news articles about real estate and cannabis and he speaks at national and international forums on a range of issues. As an advocate for sensible cannabis regulations and the development of sound cannabis industry standards, Rob has taken a leadership role in cannabis industry organizations. He serves on the Facilities Design Committee of the National Cannabis Industry Association (NCIA) and presents information about cannabis and hemp regulations at NCIA conferences and other industry events. He is a member of Cal NORML and the International Cannabis Bar Association. In addition, he serves as Continuing Legal Education faculty regarding cannabis legal issues.

Prior to practicing law, Rob enjoyed an extensive career as a newspaper reporter covering land use, real estate, and local government for publications such as the San Francisco Chronicle. He also served as the chief of staff to a San Francisco Supervisor, spearheading citywide legislation on zoning and environmental issues. With longstanding Oakland roots, Rob is active in his community, serving on several boards and as the chair of a neighborhood non-profit organization.


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